We’re all in this together. And with that community mindset, our fruit friends at The FruitGuys® have come up with a plan to support healthcare & hospital workers, essential emergency workers, and food banks with a delivery of healthy fresh fruit.
Trending with Tracie: Just a Lil Lupii
Who doesn’t want to be a rockstar? Well in this situation, PepsiCo took it to the next level and is acquiring Rockstar Energy for $3.85 billion as a way for them to immediately gain presence in the energy drink category, a consumer segment that continues to grow.
Trending with Tracie: Slated To Make An Impact
Ladies and gentlemen, for those who have been reading my newsletter since the beginning, one of the first articles ever written, many moons ago, was about clean ingredients. And guess what, not that I’m a broken record, but years later clean ingredients are still in.
Trending with Tracie: Horizon Bound
It’s that time of the year again, Daylight Saving time is this Sunday, March 8. Although we lose an hour this Sunday (sigh), we gain some awesome news from Horizon Organic, who has committed to being carbon-positive in its entire supply chain by 2025. Horizon is the first national dairy brand to make this commitment. Carbon-positive goes above and beyond carbon neutrality; Horizon plans to remove, reduce, or offset additional emissions from entering the atmosphere.
Trending with Tracie: Don’t Just…
Ladies and gentlemen, for those who have been reading my newsletter since the beginning, one of the first articles ever written, many moons ago, was about clean ingredients. And guess what, not that I’m a broken record, but years later clean ingredients are still in.
Trending with Tracie: Reserving Space for KINDness
Be kind, eat KIND. Goodness, I should be in marketing! Let’s talk about KIND, a huge powerhouse in the snack bar category. They recently announced plans to launch products in four new categories – frozen, refrigerated, chocolate, and snack mixes.
Trending with Tracie: Trust & Chocolate… How Lovely!
It’s a matter of trust. Five food brands made Morning Consult’s first annual list of the Top 25 Most Trusted Brands in America. Participants were asked, “How much do you trust each brand to do what is right?”
Trending with Tracie: Brace for Renewable
Sustainability is becoming more and more important to consumers, and is driving consumer decisions. PepsiCo gets this and has stated that all of its electricity in the U.S. will come from renewable energy sources, like wind and solar, in 2020.
Trending with Tracie: Tea Up for Snack Time Show
Before we leave January, I wanted to quickly note that Jan 12th was National Hot Tea Day. With this holiday, the Tea Council of the U.S. brought to light some interesting tea facts.
Trending with Tracie: We’re Nuts About Waste
Folks ask me about the state of packaging all the time because I’m a foodie that cares about the planet! Nestle is coming to the table with exciting news as they continue their quest to make 100% of packaging recyclable or reusable by 2025 and achieve zero net greenhouse gas emissions by 2050.