Is That Local?
The term ‘local’ is on my radar as more and more consumers are looking for this attribute. But what does ‘local’ actually mean? Are products local if they’re produced right here in Philadelphia, or is it local because it’s made in Pennsylvania, or can local be thought of as made in America? Per Nielsen, 58% of consumers state buying local is important to them. However, the definition of local is a sliding one and different categories get different mileage privileges. According to the Nielsen report, the highest agreement of a local definition was for shelf stable foods – 34% said products in this category are local as long as they come from within the US. So… I guess local is in the hands of the eater – so get out there and eat local!
Let’s Walk It Out
This one is a little more concrete. A new report titled Trends in Sedentary Behavior Among the US Population, 2001 – 2016 was published, and in it over 50,000 people of multiple age groups and different backgrounds were tracked on how much they sat daily. What did it find? Americans are still sitting too much. That’s a big deal because prolonged sitting can increase the risk of obesity, diabetes, heart disease, and certain cancers. So next time you have a meeting – consider making it a walking meeting. Especially as Spring is in full bloom, and Summer is soon upon us – get out there and walk.