Innovative Thinking With Sally Grimes
Gary Erickson founded Clif Bar almost 30 years ago with a goal of making a better energy bar with both nutritious and quality ingredients. Fast forward to 2020, and Clif Bar announces Sally Grimes as its new CEO. A globally recognized CPG leader, Grimes most recently served as Group President at Tyson Foods where she was responsible for the $10 billion Prepared Foods business. The previous co-CEOs of Clif Bar, Gary Erickson and Kit Crawford, remain on the board of directors, but it will be Grimes’ role to foster innovative thinking that takes the company to the next level. Snacking is a big deal, and it has evolved to a fast-growing segment with sales of more than $89 billion annually. So here’s to the next level for Clif Bar!
Innovative Flavors in a Can
Speaking of innovative thinking… well what about innovative flavors? Introducing the Baconator® in a can! Yep, Pringles has literally canned Wendy’s Baconator®. Available for a limited time only in grocery snack aisles nationally, Pringles has managed to make potato crisps that have the flavors of a burger: beef, American cheese, smoked bacon, ketchup and mayo. To try how the chip compares to the real deal, each can of Pringles Baconator® comes with a code that can be used to order a free Wendy’s Baconator®, Son of Baconator®, or Breakfast Baconator® when ordering through the Wendy’s app. I wonder what new flavor will be headed our way next!