There’s one thing that I don’t ever skimp on, and that’s my morning java. I’ve been WFH lately and can’t order my favorite oat milk latte from my local coffee shop craftily made by my barista Julien. But, as we’ve all had to, I’ve learned to adjust, and it looks like most consumers have too. Peet’s Coffee, which got its start in 1966 in Berkeley and has grown to 200 locations, saw a 70% increase in subscription orders fulfilled in May 2020 as compared to May 2019. My love of local coffee hasn’t changed just because I can’t get La Colombe at work, so I took matters into my own hands and started a subscription to my fave roaster! Pivoting a little until life settles back once again. One thing’s for sure: I’ll continue to relish and enjoy my big mug of morning coffee luxury!
I think about snacks all day, every day. For me that hasn’t changed, but according to the International Food Information Council (IFIC), eight in ten Americans have changed their eating habits due to COVID-19. One in three reported to snack more, and 25% said they think about food more than usual (welcome to my world!). However, the factors for food purchasing decisions have remained fairly stable, with taste being a top driver, followed by price, healthfulness and convenience. In terms of environmental sustainability, 39% of consumers said it impacts their decisions, and over 40% said it’s important that a food manufacturer has a commitment to sustainability. As I ponder on these changes, I’m sure to snack away during the upcoming 4th of July holiday!