Since 2015, April 20 has served as the celebratory date for coffee’s resident influencer. From buzz word to industry stalwart, cold brew has revolutionized coffee, and for good reason. By the end of 2025, the revenue forecast for this segment stands at $1.63 billion. A figure worth celebrating.
There are many factors that have contributed to cold brew’s rise and success in changing the way the world views and consumes coffee. It stands to reason we have merely scratched the surface. These are a few reasons we love cold brew.
Cold brew itself has become quite the phenomenon, a process in which course coffee grounds are steeped in cold or room temperature water for 18-24 hours. The longer extraction time removes the sometimes harsh bitterness found in coffees brewed with hot water. This smooth, refreshing beverage packs a handsome punch of caffeine to get even the longest days going. Add to that cup the same nitrogen gas infused in the aforementioned Guinness, and you have quite the workday experience.
Here is why you need this delicious beverage in your office.
Cold Brew is one of the hottest trends in coffee right now. Whether it is summer or winter, everyone wants cold brew for that morning jolt or afternoon pick me up.