Since 2015, April 20 has served as the celebratory date for coffee’s resident influencer. From buzz word to industry stalwart, cold brew has revolutionized coffee, and for good reason. By the end of 2025, the revenue forecast for this segment stands at $1.63 billion. A figure worth celebrating.
There are many factors that have contributed to cold brew’s rise and success in changing the way the world views and consumes coffee. It stands to reason we have merely scratched the surface. These are a few reasons we love cold brew.