Welcome to Conscious Consumerism
What is your passion and purpose? Sounds deep, right? Well, this is something companies must start considering, according to two leaders from Beyond Brands. Gone are the days where companies can care only about people, planet, and profit. While it’s great to check all these boxes, consumers are looking to support companies that are also pursuing passion and purpose. This new way of looking at people, planet, profit, passion, and purpose is called the “quintuple bottom line”, and there are a lot of benefits that can come from operating this way. For example, if you establish a passion for your people, employees are more likely to stay – reducing the long term costs of recruiting and training. Passion will also create a brand to which consumers are loyal. So here’s to purpose, passion and continuing to do our world lots of good!
Convenience & Experience
And Make It Personal
Studies show that 93% of consumers say it’s important for brands and manufacturers to reveal the details of not only what’s in a snack or food item, but also how it’s made. What’s even more shocking – 74% of consumers in 2018 said they would switch to a brand that provided this additional information (compared to only 39% in 2016). What does this level of detail give to consumers? Trust & loyalty, and as noted above, in a world of many options, loyalty is key.