Some folks appreciate the warmth and stimulating effects of coffee – me, I just really enjoy the taste, all day every day. But let’s chat about what folks put in coffee. Coffee aficionados don’t dare mess with the black, but based on data from the National Coffee Association’s 2018 Coffee Drinking Trends report, 2/3 of adults in the U.S. drink coffee, and nearly 80% add something to their coffee, such as creamer, milk, and/or sugar. So although the third wave coffee folks are all about the unadulterated cup of joe, most folks add some pizzazz to theirs. But how do we combine a desire for creamer with a consumer demand for natural? Well, thanks to Coffee Mate Natural Bliss® Vanilla, we can have the best of both worlds – it’s an all natural creamer that doesn’t have any GMO ingredients or added growth hormones. So liven up your cup, liven up your life!
We’re All In This Together
It’s evident that there’s been a seismic shift in the demand to eat healthier and more mindfully. This demand is driving how Consumer Goods Companies (CGC) are developing products that support us. Consumer Goods Forum (CGF) is a global, parity-based industry network with 400 retailers, manufacturers, and service providers across 70 countries. Based on CGF’s latest survey of its members, the health shift includes the following:
Participation in community involvement with food banks and school programs continues to grow; nearly 93,000 tons of food was donated in 2018!
320,000 products were reformulated to reduce sugar and salt since 2015
More folks are now participating in company-led health & wellbeing programs
Moral of this story – we are truly all in this together.