In January of 2021, Veganuary had more than half a million people in 209 countries and territories pledge to go Vegan in January, with the hashtag Veganuary having more than 170 million views on TikTok.
Trending with Tracie: No Surprises!
It’s no surprise that plant-based food has become more and more popular over the years. In the US, plant-based milk makes up 20% of the broader plant-based foods category, the largest segment. What’s driving consumers to these plant-based milk alternatives?