There’s one thing that I don’t ever skimp on, and that’s my morning java. I’ve been WFH lately and can’t order my favorite oat milk latte from my local coffee shop craftily made by my barista Julien. But, as we’ve all had to, I’ve learned to adjust, and it looks like most consumers have too. Peet’s Coffee, which got its start in 1966 in Berkeley and has grown to 200 locations, saw a 70% increase in subscription orders fulfilled in May 2020 as compared to May 2019.
